We specialize in creating, developing and implementing Loyalty Programs for consumers, distribution channels and employees.
At Loyalty Marketing Group we develop programs focused on 20% - 30% of consumers who generate 70% - 80% of the company's profits, with a clear goal: to increase sales without seeking new consumers.
At Loyalty Marketing Group, we develop Points Accumulation Programs, Partnership Programs and Collectibles for our customers, with relationship marketing as an axis.
The basis for companies or brands differentiation when price, product and technology are the same is given by the strength of the emotional and rational relationship established with the customers. Relationship marketing programs boost a company's profits, allow the best customers to be identified and trained, and are a source of new business.
Loyalty Marketing Group defines relationship marketing as a business strategy that proactively promotes, through planned activities, the consumer's preference for a particular organization in relation to the competition. This preference arises as a result of the relationships established over a period of time, by customers with the organization, and its employees and distribution channels, in order to reach a strong link, resistant to competition attacks. This relationship provides proven results in terms of customer retention, increased sales and improvement of all company performance indexes.
Relationship marketing is developed according to three basic axes:
» Database: fundamental tool for the beginning and growth of a relationship.
» Segmented communication plan that constitutes dialogue in the relationship.
» Value proposal or superior promise that implies the recognition of the relationship.
Loyalty Marketing Group (LMG Corp S.A.) has a partnership with SOMMA (Somma Fidelidade Ltda) in the development of brand and multi-brand programs for end customers, channels or employees in Brazil.
