» How to define and segment the target audience and the measurable marketing objectives.
» Which should be the promises and benefits of a loyalty or incentive program.
» How to accurately anticipate membership enrollment and points redemption.
» How should the mechanics of redemption, logistics and rewards system work.
» What sales percentage should be allocated to a program to ensure its success.
» How to build a perfect economic/financial engineering for the program (investment ratio by investment/loyalty/incentive level).
» Who, and with what arguments, the strategic partners that will add value to the program are obtained.
» How to access the best companies in the country whose image and distribution matches ours.
» How to negotiate the best benefits and discounts.
» How to ensure that the legal documents cover all potential contingencies.
» Who is in charge of performing a correct audit of the action to be implemented.
» How to develop self-liquidating premiums at no cost or risk to the company.
» How are exclusive prizes obtained with the lowest perceived cost, with the best value, without overloading the stock and maintaining logistics.
» How is free reimbursement of surplus or low redemption guaranteed.
» How to access catalogs with over 50,000 items in the best purchasing conditions and acquire them at the lowest possible price.