We design, implement and integrate strategies and solutions focused on employees, channels and consumers that increase sales and profits for our customers:
» Maximizing individual relationships.» Taking advantage of the most effective technology.
» Measuring and evaluating results.
» Target audience research.
» General and marketing objectives definition.
» Relational marketing program design.
» Mechanics development.
» Accumulation and membership rewards.
» Rewards system, logistics and scheduling definition.
» Economic plan definition and sensitivity and ROI analysis
Selecting the best Strategic Partners for building awards and benefits. Offering that will help enhance promotional actions, boosting sales increase/cross-selling actions:
» Obtaining Partners' buy-in.
» Negotiating the costs of the awards.
» Defining and executing legal documents and contracts.
» Managing and coordinating operational aspects, data transfer and protocols.
» Overseeing communications material creation, production and approval processes.
» Monitoring compliance with agreed-upon terms.
Designing the database architecture that supports the program.
Proprietary software customization for each client and program in particular:
» Points management.
» Awards management and delivery logistics.
» Designing segmented campaigns, customized statements delivery and Customer Care.
Determining voice and data required links.
Program database management and profitability.
Hardware leasing for program implementation (Servers, POSNet, etc).
Adjusting the point of sale to the retail environment.
Designing customer base performance measurement reports according to profile and behavior attributes:
» Recency, Frequency, Monetary Value, response to promotions, etc.
» Seniority, Marital Status, Occupation, Place of Residence, etc.
Proprietary and third party database clustering and segmentation analysis in order to:
» Create best customer profiles.
» Identify upsell and cross-sell business opportunities.
» Design anti-attrition models for churn prevention.
Defining result-based marketing actions with profit forecast.
Designing Incentive Programs aimed at:
» Attracting and retaining the best distribution partners.
» Setting up new channels or improving existing ones, minimizing conflicts.
» Boosting sales and profitability.
Sales force training programs.
Event organization.
Lead Management and Lead Generation Programs design and implementation.
Creative solutions to keep track of channel and end consumer sales.
» Research and development.
» Estimating rewards purchase, management, packaging, and delivery costs.
» Reward, Packaging, and Catalog Design.
» Selection, Negotiation and Purchase/Import.
» Warehousing and Logistics.
» Promotion Staff - Selection and Training.
» Stocks and Reports.
» Satisfaction Guarantee Monitoring.
» Point of sale promotional action development.
» Responsible for the integration, implementation, supervision and evaluation of the suggested promotional action.
» Event organization, promotion staff selection and training.
» Data capture strategy development and its subsequent profitable application for the business or for third parties.
» Negotiation of discounts and incentives provided by Strategic Partners, at no cost to the Client.